UFC has been sold for $4 billion in a deal announced Monday.
Talent agency WME-IMG revealed that it is partnering with its owner Silver Lake Partners, Kohlberg Kravis Roberts and MSD Capital, the investment firm of Michael Dell, to take over the mixed martial arts company.
"We've been fortunate over the years to represent UFC and a number of its remarkable athletes," WME-IMG co-CEOs Ari Emanuel and Patrick Whitesell said in a statement. "It's been exciting to watch the organization's incredible growth over the last decade under the leadership of the Fertitta brothers, Dana White and their dedicated team. We're now committed to pursuing new opportunities for UFC and its talented athletes to ensure the sport's continued growth and success on a global scale."
At $4 billion, it stands to be the most expensive transaction for an organization in sports history.
Reached Sunday night by ESPN, UFC president Dana White, who had adamantly denied the organization was for sale for the past two months after ESPN had reported that it was on the auction block, said the sale was bittersweet.
He said fans should not be concerned about the change in ownership.
"Exact opposite," White said. "Sport is going to the next level."